Multi-Vendor In-Store Sales Program Yields Tremendous Results

The Retail Outsource was engaged to sell wireless products and services in key Target locations 7 days/80 hours per week, in a brand-agnostic arrangement. This financial model allowed each provider to split our costs between them. Due to 1000%+ sales increases, higher guest satisfaction scores and store management endorsements, the scope of the project was expanded to include virtually all categories within the electronics department, with 15 brands involved.

Our client at Target, Jake Langner, Wireless Communications Merchant, had this to say about their experience working with TRO: “Our stores’ team feedback has been very positive and supportive… Our post-paid business saw significant lifts having you in stores and many other areas of electronics also realized financial benefits. Your corporate team constantly strived to improve results and guest experience through new and innovative tactics.”

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TRO employee spotlight: Christina W., Market Trainer, Nashville

Our training provides retailers’ team members the confidence they need to effectively do their job.

TRO employee spotlight: Christina W., Market Trainer, Nashville

The first time I walked into the store the team members admitted that they hid in the toy section because they didn’t know enough about the wireless product to talk to the customers. I was surprised that some of them had been working in wireless for years and hated doing their job! So the training began. I slowly started to break the ice. After 4 hours I finally managed to get one team member just to stand in front of the small group of people she mostly already knew and simply interact with me. I came back week after week and led by example, greeting the customers confidently and selling phones with the store’s team members by my side. I spent hours walking them through the details of each product and rate plan. I taught them how simple selling can be when you know how to ask the right questions and listen to what the customer is really saying. Now, I love when I walk into their new store and see them working with customers, greeting people confidently and ready to share their new-found knowledge.

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Specialized Wireless Sales in a National Retailer

The Retail Outsource was contracted by a large national retailer and their key wireless carrier vendors. By recruiting, hiring, training and managing our in-store sales associates to high performance, all parties have seen—and continue to see—a tremendous increase in sales and all other key metrics, including ARPU, attach rates and feature sales. In addition to placing sales teams, TRO also manages a team of sales trainers whose have also dramatically improved wireless sales knowledge and process compliance among the retailer’s own associates in stores in which TRO does not have sales staff.

Says Kim Algya, Channel Director of National Retail Accounts at T-Mobile USA, “TRO is an amazing partner with which to do business. Their staffing associates and the leadership structure to support them is knowledgeable and very well organized. As a partner, they are proactive and quickly respond when necessary. I appreciate their partnership in helping us grow our business. Through their staffing and training support in a major national retailer, they have enabled us to both increase our business year-over-year in the high double digits and help all our customers gain access to the best products, plans and value on the market and stay connected to the people who matter most in their lives.”

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Team Woodstock Provides Exceptional Customer Sales Experience

Almost every customer that deals with TRO’s sales team in the Woodstock, GA location leaves with a giant smile. The Retailer associates are very eager to work with us to provide a seamless sales process for the customer. We have been told that we’ve brought the Retailer’s cell phone buying experience to a whole new level by providing first class customer service and general cell phone knowledge.

On our launch day, August 20th, 2010, there was a very nice lady named Gertrude Gray who stopped in and was inquiring about an AT&T Smartphone. She knew that she wanted more than just a basic bare bones flip phone. She wanted a cell phone that would browse the internet and also be able to handle her current email accounts. She noticed the Samsung Captivate and was blown away by the screen! We explained to her that the Super AMOLED screen is like no other phone and is crystal clear even in direct sunlight. She loved that feature and was very curious to know more. So we explained that this phone is an Android phone and will have no problem browsing the web or doing her email. She was absolutely delighted to know that there was a cost effective Smartphone that would seamlessly integrate into her life. We didn’t get the sale that day but she swore up and down that she would be back to get that phone.

Two weeks later we were greeting customers out front of the section and notice Mrs. Gray walking toward us with a HUGE smile. We knew she was here to get that phone. When she got to the section she asked just a few more questions about the Data Packages that AT&T offers. We decided that the 15 dollar package would be just fine and then gave us the green light to activate her new phone. The whole time we were setting up her phone she was just tickled silly about her new phone. She kept acknowledging how much we knew about the cell phone industry and more importantly about her new phone. During the activation we found out that her Grandson was a Director of Loss Prevention for the Retailer. She said she would tell him all about us and how we helped her from start to finish.

After the phone was processed and her account upgraded, we showed her how to download apps from the Android Market and even downloaded an app or two just to show her how whole process worked. We set her emails up with no problems, we showed her how the GPS worked on the phone and I don’t think we could have made her happier. We received a tremendous amount of praise from Mrs. Gray and were told she would send everybody she knew to our store to purchase from us.

CTIA Wireless – March 22-24, 2011 – Orlando, FL

CTIA Wireless
March 22-24, 2011
Orange County Convention Center, Orlando, FL

Visit TRO in the Wireless Retail Profitability Center (booth #2016), and Mobile Insight in the Telecom Council Innovation Showcase (booth #4290)!

V-DOCS Allies with Service Providers

May 9, 2010

As a result of doing their homework on several companies, and the services they offer to a shared market, the team at V-DOCS then spent some good old-fashioned face time at the Rural Cellular Association conference forming alliances and building relationships that will benefit their collective customers. Las Vegas, NV May 1, 2010 – Four is the lucky number in Vegas this month. That’s how many alliances were formed between V-DOCS and other companies at the RCA conference. V-DOCS pride themselves on referring clients to other companies with confidence. “We have worked hard to position ourselves as a source of information to our customers. When they have a need for something, they call us because they know, like and trust our team. It just makes good business sense to surround ourselves with like-minded associates” says Melodie Joy the VP of V-DOCS. If a customer needs a tool to optimizes their field teams’ effectiveness, IT outsourcing solutions, retail management software, or IT computer network services, V-DOCS will now recommend, with confidence, the following companies. Master Merchant Systems www.mmspos.com is a full cellular retail management software including POS, Inventory management, carrier integration, commission reconciliation, integrated accounting and business performance reporting.

Mobile Insight www.mobileinsight.com offers customizable, state of the art field force automation application that optimizes your field teams’ effectiveness and ensures you get the most out of each store visit. The Retail Outsource www.theretailoutsource.com provides full-scale outsourced solutions to open, staff and run your retail operation – or you choose what specific action(s) you want us to complete for you. Individual projects or optimum retail roll-outs, we get it done fast; we get it done right.

SYMBITS www.symbits.com provides professional remote and on-site IT computer network services for the small and medium size business market, so you can focus on managing your business. For additional information (or a demo) from the companies mentioned, or to learn about how to potentially partner with V-DOCS, please contact Melodie Joy.

About V-DOCS:

V-Docs Paperless Contracts [ www.v-docs.ca ] has developed a wireless contract management system combined with a sophisticated digital signature capture technology. The result is a paperless document solution which allows telecom companies the ability to realize the benefits of simple processing, lower costs, higher efficiency, stronger compliance and superior customer service.
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