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Freakout
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Fourth Quarter Freakout

It’s November, and Black Friday is within sight. All the retailer planning for fourth quarter, whether it started two months or two weeks ago, is rolling out now.And while there continues to be handwringing about the retail industry, and the impact of big online retailers, the reality is that fourth quarter is very different from any other time of the year. Shoppers want to touch and feel the products—so that means the in-person experience is even more important during the holiday season.