Leadership. Knowledge makes the difference. Experience—and tenacity—makes it work.
A major part of our Company mission has been to seek the most experienced sales and performance management experts to provide our clients with a special talent combination: a Senior Solution team that has the ambition, drive, and ability to take all our programs to the next level.
Our team works together as a cohesive unit to ensure smooth and effective program launches and execution, from initial inception to operation.
Brett Beveridge - CEO & President
Brett Beveridge is an entrepreneurial, results-driven executive with over 20 years of experience and success in the wireless and technology industries. He has hands-on success in start-ups, profit turnarounds, mergers and acquisitions, IPOs and fundraising, and is the driving force behind TRO’s ambitious growth. In various capacities, Brett has been directly involved with the development, opening and operating of over 1,000 retail communications stores nationwide, as well as the management of large-scale high performance field sales teams. In addition, he co-founded letstalk.com, currently America’s leading e-tailer of technology and wireless products and services. Brett has been a senior executive, consultant and vendor to Office Depot, Best Buy, CompUSA, Nextel, Sprint and RadioShack, among others.
Tyler Mahler- Chief Operations Officer
Tyler Mahler’s responsibilities include developing operational and sales processes and strategies, as well as managing operational compliance. His strong expertise is in creating measurable, duplicable, and scalable standards, which allow The Retail Outsource to better serve our clients with a faster speed to market and consistent positive growth. Tyler has over 30 years of experience with major national retail chains, including Blockbuster Video, Let’s Talk Cellular and Wireless, and Nextel Retail. His extensive background involved managing the growth and development for national store locations, implementing point-of-sale systems, customer service operations, training, inventory control, billing systems and sales audits.
Michael Faulk - VP of Finance
Michael Faulk is responsible for the Company’s financial strategies, institutional investor relations, daily accounting, budgeting and forecasting functions, as well as all back-of-house functions including Human Resources and Facilities. Michael has over 35 years of experience in various financial and operational capacities in the retail, wholesale, import and technology industries. As Vice-President of Finance for City Cellular, a nine-store retail wireless chain, he orchestrated the sale to Cellular Warehouse. His success in the import business with Tobacco Holdings was directly related to streamlining distribution and switching manufacturing from South America to Asia, reducing personnel and inventory and increasing margins.
Heather Anderson - VP of Marketing
Heather Anderson is responsible for the marketing of all companies under The Retail Outsource umbrella. A true sell-through professional, Heather has spent more than 15 years developing highly effective channel marketing and sales programs for companies of all sizes and stages of their life cycle in industries including CE, wireless, telecommunications, small appliances, fitness equipment, and others, leading to an American Business Award for Best Marketing Team in 2002. With extensive business development, promotional marketing, consulting, and account management roles on the agency side, and retail and catalog channel marketing management on the manufacturer side, her professional passions lie in consulting with clients and developing unique and flexible solutions to align their retail strategies with sales tactics to build brands and drive sales, as she has done for companies including Motorola, Canon USA, Sony, Sprint, Microsoft, Philips and Vonage, among others.
